In 2016, the LGS Specialty Sales team unanimously decided to support Breast Cancer Awareness because there wasn't a single person in our organization whose life has not been touched in one way or another by breast cancer. Several of our employees participate in the 'Race For the Cure' in honor of loved ones who felt the effects of breast cancer. We even debut our limited-time pink Darling Clementines packaging in honor of Breast Cancer Awareness month to promote the cause to our shoppers.
This year, we are hosting a consumer promotion in which we are giving away prizes that help in meeting physical fitness goals while we let shoppers know about their chance to support the cause. This means that if you choose to partner with us and stock your shelves with Darling Clementines®, we'll be driving shoppers to your stores through email marketing, social media geo-targeted advertising, and influencer partnerships.
We'll be regularly contacting our extensive database to inform shoppers of where they can spot the new packaging
Weekly targeted social media advertisements will be published to drive consumers into your stores
Our influencer partner(s) will create awareness for product in stores and the One Step at a Time promotion
All within the retailer's city and target market!
For shoppers that value brands supporting a cause, they are willing to spend nearly $2 more on average for everyday items compared to other shoppers (2020).
Source: The Checkout (2020). The cause marketing edition. Retrieved from: integer.com